Hublot Loves Art: A Tribute to NYC in a Watch

Hublot_Chronograph_Concrete_Jungle_6A few days ago, Hublot announced its latest collaboration and timepiece, the Classic Fusion Aerofusion Chronograph Concrete Jungle – the brand’s first concrete timepiece. It is a tribute to New York City and co-designed by Tristan Eaton, a visionary street artist and former New Yorker. Eaton is one of the most prominent Street Artists working today. His distinct, large scale murals feature a meticulous, visual collage of pop imagery mixed with his unmistakable personal style, all executed with freehand spray paint on a colossal scale. Tristan Eaton is regularly commissioned by a variety of collectors and collaborators such as Donatella Versace, Google, Disney and Barack Obama.
Hublot wanted to create a piece that was a tribute to New York and found that “Concrete Jungle” would be a fitting name; both the nickname for the city, as well as naming an actual material component of the watch. In following the brand’s mission to “Be First, Be Different, Be Unique”, the latest style will incorporate real elements of concrete in the bezel.

The Classic Fusion Aerofusion Chronograph Special Edition Concrete Jungle features a case made from microblasted black ceramic with a diameter of 45 mm. It is water resistant up to 5 atm.
The bezel is made from concrete and epoxy resin which makes for a beautiful contrast to the black of the case.
The chronograph is powered by the caliber HUB1155, a self-winding skeleton chronograph movement. It works at 4 Hz and provides a power reserve up to 42 hours.

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The watch’s case back features Eaton’s signature collage technique that creates a colorful motif of the Statue of Liberty named Liberty (2016). The subject was first explored in Eaton’s original piece, Liberty, painted in September of 2012 at the corner of Mulberry Street and Canal Street in New York City’s Little Italy neighborhood. Liberty serves as a perfect example of how Eaton’s works incorporate the “Art of Fusion”, an important aspect to Hublot’s brand identity.

The “Concrete Jungle” Classic Fusion Aerofusion timepiece is limited to 50 pieces, available for purchase only at Hublot New York boutiques on Madison Avenue and Fifth Avenue. Every watch comes with a black rubber and synthetic textile or black rubber and grey calf strap and costs $19,500.

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