Bright Days Ahead with the New Doxa Models

More than half a century ago, in 1967, Doxa introduced a revolutionary diver’s watch, the first ever with an orange dial that was much easier to read and more practical in the darkness of the deep. “Doxa Professional Orange” was the famous color of the first SUB 300, and it is still a part of the current collection. However, Doxa offers also five other colors and – a first – with matching rubber straps. They are all vibrant, bright and full of summer zest, ready for adventure.

In 1967, Doxa launched the revolutionary SUB concept, considered to be the first truly purpose-designed diver’s watch for a broad audience. The radical innovations it introduced at the time quickly made it the benchmark for professionals – Jaques Cousteau wore it, no less. It was the first of its kind to feature a unidirectional bezel with dual markings for dive times and depths for calculating and monitoring no-decompression dives. Doxa engineers took the US Navy’s caluclations and incorporated the into two separate scales on the bezel, one orange for the outer “depth” ring and the other black for the inner “time” ring. And with its bright, orange dial, the instantly recognizable SUB 300 soon became a legend in its own time.

For the brand’s 130th Anniversary, Doxa Watches is launching the Doxa SUB 300 in six colors: Silver Searambler, Black Sharkhunter, Navy Caribbean, Yellow Divingstar, Turquoise Aquamarine and, of course, Orange Professional. All dive-related markings are equipped with a Super-LumiNova luminescent coating to ensure optimum readability during dives under low visibility conditions.
The inserts of the diving scale through the inner ring of the bezel are black, with a dot at 12 o’clock. The depth indicators in meters on the outer bezel ring are in color – either orange, yellow or blue – for visual differentiation, with a Super-LumiNova dot at 12 o’clock.

The SUB 300 is equipped with a stainless steel case that comes in a diameter of 42.5 mm and is water resistant to 300 meters. Its scratch-resistant sapphire crystal, treated with an antireflective coating, echoes the domed plexiglass of the first SUB generations. Inside works an automatic movement known for its precision, robustness and realiablity. The COSC-certified ETA 2824-2 operates at a frequency of 4 Hz and offers a power reserve of 38 hours.

Doxa introduces rubber straps in colors for a tone-on-tone match with the dials, a first for its collections and a sporty alternative to the steel bracelet. The the iconic “beads of rice” bracelets are, of course, still available.

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