Modernity And Seduction At Bulgari’s New Collections

102537_prIn 2016 Bulgari presents several new watch models. The Rome-based jeweller innovates constantly by associating its mastery of precious materials with Swiss watchmaking precision.
We are looking at the new Serpenti Incantati watch, in which Bulgari charmes the snake in a whole new way through a spellbinding horological interpretation of Haute Joaillerie.
The primary source of inspiration for this jewellery watch was a vintage brooch crafted in the 1930s Bulgari Haute Joaillerie ateliers. In revisiting this jewellery creation, the Roman Maison testifies to the strength for the future represented by its rich heritage.


Serpenti Incantati is an enchanting reptile, a snake so beautiful that it is never fearsome. It traditionally belongs to the bestiary of Ancient Rome and has long since been successfully tamed by the Roman jeweller Bulgari. In finding its way into the watch collections of the Italian Maison, it has become a watch by concealing a secret dial and a high-precision Swiss quartz movement inside the serpent’s head. The snake now appears a new guise by taking on the shape of a round watch case.


In this new horological creation the reptile coils around the watch dial for the first time. Each part of the head and the body of the snake has been entirely rethought and redesigned with contemporary lines.

Four choices are possible, since the Serpenti Incantati watch comes in a rubellite or diamond version, each expressed through two different interpretations.
The diameter of the case is 30 mm in every version and the dials are also the same: they are a snow-set pavé dial with 116 brilliant-cut diamonds. Then the customer has the choice:

  • 102535a pink gold case with 79 brilliant-cut diamonds, one rubellite completed with a brown satin strap
  • a pink gold case and bracelet set with 219 brilliant-cut diamonds and 30 baguette-cut rubellites and one additional rubellite
  • a white gold case with 112 brilliant-cut diamonds completed with a blue satin strap
  • a white gold case and bracelet with 251 brilliant-cut diamonds.

The pin buckle of the satin straps are also covered in diamonds.
So whoever craves for a beautiful diamond watch – these models are definitely to consider.

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