Zenith Celebrates The 50th Anniversary Of Cohiba


Both legendary in their own right, Zenith and Cohiba share the same philosophy of excellence and sophistication. The former is a Swiss watchmaking Manufacture building on 150 years of innovation and expertise, while the latter is the celebrated name of one of the most known cigars in the world. Created in 1966, today the Cohiba brand is celebrating half a century of existence.
To celebrate this anniversary, Zenith is presenting a limited series of its legendary El Primero chronograph, the El Primero Chronomaster 1969 Cohiba Edition. It features 50 watches in rose gold and 500 in stainless steel, and every watch brings the Cuban way of life on the wrist of its owner.

The partnership between the watch manufacturer and the cigar brand is celebrated on both sides. Aldo Magada, CEO of Zenith says: “At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds.”


Every El Primero Chronomaster 1969 Cohiba watch is featuring a Havana brown dial which is spanned with vertical lines and distinctive motifs of the Cuban brand. The famous profile of aboriginal chief Taino, the manufacturer’s emblem, appears alongside the Zenith and Cohiba logos. The display is punctuated by facetted, luminescent hands and topped by a domed sapphire crystal.
Hours and minutes are shown in the centre, the small seconds on six o’clock. The chronograph functions include a tachymeter on the dial, a 12-hour counter at 6 o’clock and a 30-minute counter at 3 o’clock.

At 11 o’clock, the opening of the dial reveals the palpitations of the automatic El Primero 4061 chronograph movement. It works with 36,000 vibrations an hour, features an integrated column-wheel construction and is COSC certified. Equipped with a silicon lever and escape-wheel, this chronometer is endowed with an over 50-hour power reserve.
The movement is housed in an 42 mm-diameter case, fitted with a fluted crown and two round push-pieces. It is waterproof up to 10 bar and the case back shows the movement at work through a sapphire crystal.

Both versions, the rose gold and stainless steel one, are equipped with a brown alligator leather strap.


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